THE GO DREAM STORY

A MAN
A WAKE-UP CALL
A DREAM

Do you dream of speeding around Manhattan on jet-skies? Parachuting? Driving a Ferrari? Or maybe your dream is simply to spend more time with your loved ones while spoiling each other with a relaxing massage, a weekend getaway or a lot of sushis and champagne? Maybe you tell yourself that you are going to book the flight, make the reservation, get a table at the restaurant as soon as you get time for it.

But the real question is: when does that day arrive? Is it wednesday next week? Next year? Or some unknown day that will simply remain in the future? We believe in making life happen through experiences. So here is our advice: follow your dreams, set a date and experience life. Make it happel, why not starting from today?

 

"OUR MISSION IS SIMPLE BUT POWERFUL: WE WANT PEOPLE TO EXPERIENCE LIFE"

 

NICOLAI BILLE KROGH
CEO, GO DREAM

 

DISCOVERING OUR WHY

GO DREAM's why is intimately linked with its Danish founder's personal why. At the age of 30, Nicolai Bille Krogh worked as a business schoolteacher. All his dreams and thoughts of starting a family and founding his own company were postponed indefinitely. Life was lived as if "it was going to last forever".

One autumn day in 2005, an eye specialist's shocking words changed Nicolai's life forever: "You are suffering from a genetic eye disease, Retinitis Pigmentosa. You will have to reconcile yourself to the fact that you will be walking around with a white cane by the time you are 50." The diagnosis became a wakeup call for Nicolai. After one year of mourninghis loss, he found the motivation to use his new life challenge as a basis for change. Nicolai Had discovered his own why: to experience life and encourage others to do the same. this realization became the foundation of GO DREAM.

 

A NEW DREAM FOR A NEW LIFE

Nicolai found the "girl of his dreams" within a year after receiving the diagnosis. Today, they are married with three children and live in an apartment in New York. In the summer of 2007, Nicolai bought the pieces of the bank-rupt Danish company Oplevelsesgaver.dk A/S (experience gifts) which had been launched 9 months earlier with a ot of show.

"Both my attorney and my accountant, but also my own mother strongly advised against buying the company. But for me, it made sense" says Nicolai. "It was a combination of my dream of being an entrepreneur and the opportunity of passing on a bit of my own wakeup call. I know it may be difficult to understand but today I am thankful for my wakeup call".

 

FROM DENMARK TO INTERNATIONAL AMBITION

After one year, Nicolai could afford to employ his first colleague. Today, the team is composed of more than 40 Go Dreamers and GO DREAM is leader on the Danish experience gifts market with a turnover-amount in the three digit million range.

In May 2015, GO DREAM entered the US market. The company has established a new office in Brooklyn, New York, and an online shop with unique experience gifts for American customers. Nicolai has approximately 50% left of his eyesight. 

nicolai